Beer Up Principles
With so many beers and beer options, it is tough to make the right choice. Luckily we abide by some simple rules to make sampling more productive.
- Drink Local- Sure you have heard this everywhere but what does it really mean? With so many beer options and different distribution laws, there are some beers that are just found within their region. That cool beer you saw on your business trip may never appear again, so why not try something indigenous and save the more common beers for when there are no better options.
- Try Something New- Again, this seems like common sense, but with the mass influx of craft beer options you never know what amazing beer you may discover. In the grand scheme of things, even a bad beer is still enjoyable so go ahead and try something that catches your fancy.
- Drink What You Like- Wait a minute, you just said try something new above?? True, while it seems like a contradiction, you have to try different beers to find out what you like. However, if you find a style that just does not float your boat then by all means avoid it. There is no sense willfully ordering something that you are most likely not inclined to like.
- Tasting Does Not Happen in a Vacuum- Many external factors can influence one's perception of a beer. Food pairings, environment, previous beers or even the container can affect how one rates a beer at any time. These other influences make comparisons of beers difficult over time. At Beer Up, we feel the only way to really gauge similar beers is to pit them head to head. Just like two heavyweight fighters, you cannot tell which one is better until you see them square off.
- Tastes Change- Again with the contradictions? I cannot tell you how many times I have liked a beer that I did not like originally or vice versa. As you evolve your beer tastes will evolve too. What once was pleasurable may not be something you enjoy anymore. Additionally, many factors can influence your viewpoint on a beer. Atmosphere, previous beers, food, temperature, and location are a few of the many factors influencing a beer experience.
- Enjoy the Journey- It is very easy to get caught up in trying to find a specific beer or make it to a specific location. Unfortunately not everything works as planned, but often great experiences are still to be had. Enjoying the hunt, the search and the process is just as crucial as enjoying that desired destination.
- Don't be a Snob- It is our belief that it is not a question of if beer drinkers will convert, but when. We all had our days of cheap, flavorless beers and what you may not like may be a step along the journey for someone else. So, while it is easy to do, respect the journey of others as they grow in beer literacy. Unless of course you have friends who steadfastly refuse to expand their palate. In that case, some good natured ribbing is in order.