Has Rolex ever decided to make a cheap plastic digital watch for their lineup?
Have you see Lamborghini's new compact car?
Do you order a small, frozen, microwaved burger at Five Guy's?
Of course not, because none of these higher end companies spend their resources on a product their customers don't want. Sure, the craft brewed pilsner that I had was better than your typical racecar beer, but it was a different kind of awful. My best analogy would be it was like a Wendy's burger over a McDonald's burger. I guess it was a step up, but I still would prefer something from the In-N-Out.
The newest wave of these soda's is even more perplexing to me. I am not so much confused by why they are popular as they tasted exactly like I expected. What I am talking about are the hard root beers that have hit the shelves this year. My immediate though when I drank one was, "hmm. I used to make this crap in college when I could not afford something better". They taste enough like root beer to fool you at first before that odd rum or vodka additive taste kicks in. If these were priced in the range of the old Meister Brau, beers then that would make sense, but they are getting premium prices to make something that tastes like the stuff we used to mix up for a few bucks in a dorm room. I understand you have to go to two stores in some states to get the rum or vodka, but it's much cheaper to mix it yourself. There are other variants out and I am just waiting for the full Faygo rainbow of flavors to hit the shelf. It will be interesting to see if the "Not your Juggalo's Pineapple" will still end up in the craft beers or next to the MD 20/20.
We truly are blessed with the amazing wealth of beer options but shelf space is a horrible thing to waste.
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