Good Label/Bad Beer
Bad Label/Good Beer
Good Label/Good Beer
The last two scenarios are preferable but it seems like the first scenario is most prevalent. Thus, we will provide our list of beers that did not quite live up to the promising of their packaging.
- Wild Blue- If you read the label you would know it is an Anheuser product but unfortunately the labeling on this one is so seductive that it fools the more wily purchaser. We all know the big boys spend inordinate amounts of money on packaging, advertising, gimmicks, and everything else that does not involve making the beer better. This one should not surprise anyone to find out what a disappointment this beer is. The design has the blotchy writing and graphic style similar to Flying Dog, it's a blueberry ale, and the ABV is high so this one just screams craft beer. This is just an opinion, one that seems universal to everyone else who has tried it, but this beer tastes like blueberry wine and vomit.
- Curious Traveler Shandy- I had my doubts when this beer burst on the scene with seductive packaging and high end commercials. Touting itself as a beer brewed by a traveling slacker, the story is enticing. Luckily I tried one of these at a party and did not purchase myself. These sweet, overly fizzy shandies are something I would pass on in the beer aisle.
- Shiner Prickly Pear- Who does not love a fruity beer in the spring? The packaging and promise of a brand new flavoring to be incorporated made me take a flier on this in a mixed six pack. Boy was I glad I only paid for one as this was much more cactus than cactus fruit.
- Apple Beers- Redd's Apple Ale, Shipyard Applehead, Redhook Seedy Blonde. I chose to lump all these offenders together but they could easily have separate categories. While offensive in their own way, each one thrives on the seductive promise of apple goodness and fancy packaging. It's easy to see how you can be drawn in to a beer/cider hybrid that promises the best of both worlds. What I got was face apple candy, bathroom potpourri and flat champagne respectively from these beers. Until I see otherwise, I will be treading lightly when I see apple beers.