The Arrogant Bastard Has Been Canned
Who knows where I may end up. Well, you will, should you choose to follow along…
When I first took leave of Stone Brewing Co., I was perturbed. Actually, severely pissed off and a few inches shy of enraged is more like it. That sort of thing happens when your family turns their backs on you. What’s that? You hadn’t heard the big news? Well take a gander at this video and then we’ll talk…No, go ahead, I’ll wait…
So, in light of this, I’m headed out to make my own way and, in the process, share the gift of Liquid Arrogance with brewers the world over who I think may…MAY…be able to utilize it in a meaningful way.
I’M GETTING PINGED, A LOT, ABOUT WHAT THE HELL IS GOING ON WITH ME. EASY. I’M ROAMING. I WILL BE VISITATING WITH SOME OF THE WORLD’S COOLEST, MOST-REPUTABLE AND ALL-AROUND-AWESOME BREWERIES, SHARING MYSELF, AND PARTAKING OF THEIR HOSPITALITY. WHAT AN HONOR. FOR THEM. AND ME.–ARROGANT BASTARD
“I’m confused. Did Stone just turn the contract brewing of one of their beers into a marketing campaign?”
“I damn near had a heart attack, thought the Bastard was being cancelled or something…”
“I’m pretty sure what’s happening is Stone is retiring Arrogant Bastard…”
“I looked at the linked site, and couldn’t really figure it out…Wish they had more info on it.”
NO ONE changes that I, the Arrogant Bastard Ale, am brewed in Escondido. It says that the bottle for a reason. I will cause myself to be brewed in Richmond and Berlin as well next year, as I cannot get enough of me. Nor can you.
NO ONE “contract” brews the Arrogant Bastard. I go where my Arrogance inspires action. With my newfound comrades, I will brew small batches of myself and with these comrades, donate funds along the way. Long Live Arrogant Bastard Brewing Co. aka Me.
NO ONE decides my future but me. And I’m not going anywhere. Hell, I’ve barely gotten started.
NO ONE has the right to change how I am brewed. I am absolute. Like the color of your eye, or your fingerprint. Any alterations are fakery. I don’t indulge in fakery.“